Significant Increase in Bilateral Trade Volume
Metrics: Tracking custom clearance data, company revenue reports from new international contracts, and value of deals facilitated through BLX platforms.
Target: Achieve a measurable year-over-year increase in the value of goods and services traded between Brampton-based and Lagos-based companies.
How we’ll get there:
Sector-Specific Growth: Focused efforts will lead to notable export growth for Brampton’s advanced manufacturing (especially food & beverage and automotive parts), cleantech, and healthcare solutions into the Lagos market. Conversely, Lagosian exporters of processed goods, creative services, and agricultural products will gain a stronger foothold in the Canadian market through Brampton’s logistics hubs.
Dense and Robust Professional Networks
- Target: Create a self-sustaining ecosystem of connected business leaders, policymakers, and institutions.
- How we’ll get there:
- Quantifiable Connections: Facilitate hundreds of pre-vetted B2B (business-to-business) and B2G (business-to-government) introductions through our matchmaking platform and trade missions.
- Formalized Partnerships: Catalyze the signing of multiple Memoranda of Understanding (MOUs) and Joint Venture Agreements between chambers of commerce, industry associations, and individual firms from both cities.
- Metrics: Number of active users on BLX Connect, deals closed, partnerships formed, and participant satisfaction scores from delegation missions.
Thriving Exchange of Talent and Knowledge
- Target: Make student and professional mobility a common and accessible pathway.
- How we’ll get there:
- Increased Student Mobility: A steady rise in the number of students from Lagos studying in Brampton and vice-versa, through semester exchanges, dual-degree programs, and specialized summer institutes.
- Skill Accreditation & Development: Establishment of mutual recognition frameworks for professional credentials and targeted short-course programs to address specific skill gaps in both cities’ key industries (e.g., tech, skilled trades).
- Metrics: Student enrollment numbers in exchange programs, number of scholarships created, participation in professional development programs, and surveys tracking graduate employment outcomes.
Elevated Global Profile and Soft Power
- Target: Position both Brampton and Lagos as culturally vibrant, must-visit destinations on the global map.
- How we’ll get there:
- Cultural Visibility: Successful annual events and artist residencies that generate positive media coverage internationally, showcasing the diversity and creativity of both cities.
- Tourism Traffic: An increase in leisure and business tourism, with visitors from Nigeria specifically including Brampton as a destination, and Canadian visitors extending trips to explore Lagos’s dynamic culture.
- Metrics: Event attendance figures, media impressions, social media engagement (#BLXCulture), and tourism board data tracking origin of visitors.
